The Met Police were on a mission to curb increasing low-level violence in the UK.

Early on, we came across an insight that we built an entire 360 campaign around: it takes 90 seconds for the chemicals associated with anger to subside in our brains.

Picked up by global TV and print channels.

Met Police Take:90 🚓


Agency: Grey
Director: Joseph Ernst

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Football derbies are notorious for being tense, often violent affairs and none come bigger than the London rivalry between Arsenal and Spurs.

We wanted to use this huge sporting event as an opportunity to spread the message of Take 90 so we created this tactical ad.